1. Google Ads Personalization

Additionally, since first-party cookies only last from 1 to 7 days, third-party cookies are completely blocked. Which means remarketing is difficult for Safari users. review. New and returning users are no longer accurate Conversions can only be attributed to the original funnel within 1 or 7 days. Remarketing is difficult because cross-site tracking is not allowed Google Chrome Current situation. Google has taken a more cautious approach to blocking trackers which is antithetical to Apple’s ITP.

2. Geographic personalization

Google acknowledges that privacy is important and announced their privacy sandbox. Unlike Apple, their goals are two-fold, both to provide user privacy and to support publishers (and advertisers). In that spirit, Google announced in January that third-party cookies would be blocked. But only for the next two years rather than immediately. They propose some measures to make fingerprint identification more difficult. The reason Google wants to strike a balance between user privacy and publisher needs is that Google’s revenue.

3. Event Personalization

comes from advertising . That’s not to say it’s the wrong approach. Businesses on the Internet, a major part of the Internet, need to know if their advertising and other marketing efforts are effective. Future improvements to the internet experience may depend on this metric, and Google thinks. It would be too rash to remove it entirely. Influence At this point, unless you use fingerprinting to identify individual users. Google’s privacy efforts shouldn’t have a significant impact on your analytics or advertising efforts.

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