Simply asking people to sign up doesn’t work. And your mailing list naturally loses 25-30% of its email subscribers every year. New contacts expect to receive something of value in return. Here are 5 unconventional tactics to grow your email list. Developing an engaged email list is one of the most important parts of a successful email marketing strategy. And it’s easy to see why: According to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter For every dollar spent on email marketing, you can expect an average return of $41 (£32). 49% of consumers said they would like to receive promotional emails from their favorite brands on a weekly basis . But for many businesses and organizations, building that email list is also one of the hardest parts. Simply asking people to join your list doesn’t work. And on top of the hard work required to get new subscribers, on the other end, your email list naturally loses 25-30% of its email subscribers to unsubscribe every year. New subscribers expect to receive something of value in return for their email, and they expect you to continue sending them valuable things over time.
Host a Contest or Giveaway
An ebook, infographic, or checklist in combination with an email autoresponder sequence always works, but chances are you already have it in place. You will probably also have a list building tool. Instead, I’d like to offer you 5 unconventional tactics to grow Czech Republic WhatsApp Number List your email list. Are you ready for new ideas to grow your email list? Let’s go! 1. Host a contest or giveaway Giveaways are one of the most effective ways to grow your list. People love getting free stuff. And you can use this tactic both in the online and offline world. To make a successful giveaway, you need three things: Give away great prizes Giving away the latest iphone or a car will get you a lot of emails, but they’ll be of next to no value because people are signing up, just to win the grand prize. Instead , focus on something exciting specifically for your target audience. For example, CM, a Belgian health insurance company, offered a 9-month supply of baby diapers at an event called “Babydays,” which is aimed at expectant parents and parents of young children.
Use a Quiz as a Lead Magnet
A perfect prize, because it’s something particularly valuable to their target audience. Find a partner A penny saved is a penny earned. It is worth considering cooperating with one or more partners for your giveaway. Not only will you save money on prizes, but your partners will be more than happy to share your giveaway across all of their channels to maximize exposure for their products. Promote the giveaway Simply having exciting prizes won’t be enough. The final, and perhaps most important, step is to promote your giveaway to get as many people as possible to participate. Try to activate your community.
One way to do this is to have social boosters to help your campaign grow organically . Encourage attendees to share with friends. If you’ve created a great giveaway, you’ll know it, your attendees are going to share it with their friends all the time. For 10x the success of this tactic, try to offer something of value to all participants. The number of winners in most giveaways is small, but that doesn’t mean you can’t make everyone who attends feel like a winner. Make sure you don’t leave anyone empty-handed . Going back to our “Babydays” example: they offered a branded bib to each participant. The CM campaign Here are some of their results: 80% of visitors approached responded to the survey and completed it correctly. Their membership rate was an impressive 61%! In total, it generated over 500 valuable emails in just two days .ead generation quiz. The Eneco quiz