An Update on the Relationship Between Bloggers and Brands in France

On the web, blogs follow each other but are not alike. A blog can allow an Internet user to express his opinion or to decipher concepts. Business sites are increasingly integrating a professional blog to prove their expertise. In other cases, some bloggers give in to the sirens of brands to write sponsored Saint Kitts and Nevis B2B List content. The ODW agency has rightly chosen to study the relationship between French bloggers and brands. The aim of the study is to present the profile of the bloggers solicited and the way in which they are contacted.

The main lessons are Bloggers are in high demand 49.6% of them are contacted 6 times a week or more. Note that if the press releases received by email are included in the solicitations. This figure is ultimately not so high.

Sometimes Relevant Contacts


Sometimes relevant contacts: 90.3% of them have already written an article following a brand solicitation. For 36.8% of bloggers, these posts related to business contact represent between 20% and 40% of the total articles published. Interest in the product takes precedence over affinity Saint Kitts and Nevis B2B List with the brand: bloggers write articles about products mainly because they are interesting (82.2%). A contact method to review for brands: despite the occasional relevance of solicitations, companies should review their processes. Contact methods are not always popular with bloggers. Quantity at the expense of quality: brands tend to “sprinkle” their contact base with stereotypical press releases.

Bloggers Are in High Demand

Saint Kitts and Nevis B2B List
Saint Kitts and Nevis B2B List


However, they have everything to gain from personalizing relations more, to be more listened to. The ODW study is based on a panel of 150 “influential blogs” regularly solicited by brands. The agency rightly points out that this selection is not representative of the blogosphere as a whole.

We hosted a call for submissions last month for the Meanwhile in a Parallel Universe video series with Stan, Dam, and David Couturier. These videos, which present a multitude of parallel worlds as absurd as they are funny, have an almost infinite potential. Outside ideas are therefore welcome and many of you have played the game.

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