The algorithm pays special attention to the signs that a particular web page will provide search engines with the information they are looking for. Remember that Google focuses on the search intent of users. That is, why are they looking for what they are looking for. When you focus on SEO, you choose primary and semantic keywords related to search intent . Write content that people love to read, and be sure to provide meta information to help Google better understand your content. If you optimize your website for conversions, you focus on driving visitors to a specific goal, whether it’s joining your email list or buying one of your products. Just like Google, you want to offer your audience exactly what those consumers want. Knowing how to optimize.
your website for SEO and conversions simultaneously promotes both goals and creates a better relationship between your site and search engines. Grow your organic traffic An average business spends about 1% of its total Chile Phone Number revenue on advertising. If your company bills $5 million per year, you could spend $50,000 on advertising. That’s the least you should spend on advertising. I invite you to read this report on advertising spending by industry (English) . While that may seem like a small percentage, it all adds up. Some industries, like retail, spend considerably more on ads. Up to 3%, which is more reasonable. However, attracting organic traffic through SEO is very cheap.
Extensive, High-value Content
You have to pay to develop and promote the content, but that’s not as expensive as pay per click. When you compare the conversion rate between searchers coming to your site through organic search and those coming through paid ads , the results are clear. Organic search converts at almost 15%, while paid search converts at less than 2%. Invest your time and, if necessary, money in growing your organic traffic . It may take longer, but the results last longer and lead to more conversions. Leverage existing traffic on your website When people visit your website, you don’t want them to look and leave. Instead, you want to make a lasting impression and encourage them to return.
Learning how to optimize your website for conversions requires understanding the user experience. Find out how visitors navigate your site, whether they scroll down the page, and how often they click on your calls to action (CTAs). If someone signs up for your email list, you can contact them at a later date with offers, incentives, and more relevant content. It can also encourage visitors to follow you on social media, visit your product pages, and read your blog posts. Leveraging existing traffic helps improve your conversion rate because a higher percentage of your organic traffic will convert. You know what offer your audience will respond to and how you should present it in an attractive way.
Optimizing Your Site for on-page
Force your website to work harder Anyone can build a website, even a beautiful website, but far fewer can build a website that reliably converts. After all, the average conversion rate across all industries is less than 2.5% . You want your audience to convert at much higher rates. To do so, you must study your audience closely and give them what they need and expect. If you’ve done the research and applied the data to your site, you can expect an increase in conversion rates. People who visit your site quickly find what they need and appreciate that your brand provides it to them.