Color Palette Trends to Inspire Your 2022 Marketing Strategy

n marketing, colors are so much more than a HEX code. They can communicate as much as your copy—if you know what you’re doing.

Imagine a banana-flavored candy wrapper without any yellow on it—the designer missed out on an important message, right? You might be able to read that the flavor’s banana, but you don’t know at first glance.

2021 brought us plenty of marketing trends to watch for in 2022, including color palettes to use in your marketing materials.

Here are four of them to try out this year and how to use them to their fullest potential.

The Importance of Color Palettes in Marketing

Color affects the emotions and tone in your marketing. But, it can be tricky to measure how it does that.

As Help Scout points out, color is a super subjective subject. We can guess what kind of emotion a color might evoke, but research suggests that a person’s reaction to a color depends on their experiences and preferences.

That data doesn’t mean that color doesn’t matter in marketing, though—quite the opposite. It shows you’ve got to get to know your customers, brand, and product and use color to make a message that fits them all. Do plenty of audience research to learn what colors resonate with your customers, then choose colors from there that match your brand and the message you want to get across.

Color is one of the tools you’ll need to create marketing that resonates with your customers. Learn to use it wisely, and your audience will be more Pakistan Mobile Number likely to listen to what you have to say.

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Color Palettes Trending in 2022

We’ve seen these four types of color palettes gaining steam in marketing going into 2022.

Earth tones

As their name implies, earth-tone palettes include various shades of brown, sometimes paired with other colors found in nature, like green. The most common feelings that earth tones try to communicate are comfort, harmony, and cooperation with nature.

Let’s look at two earth tone palettes with different moods.

Image courtesy of Color Hunt

Look at how this earth tone palette includes two lighter browns and two darker browns for easy contrast.

Image courtesy of Color Hunt

Meanwhile, this palette throws a bit of a curveball by adding a splash of blue.

While a lot of marketing designs use earth tones to communicate comfort or modernity, these colors can be fun and vintage if you add a brighter hue. Look how Station Cold Brew uses a hit of red in its website and packaging to take you back to the old days of coffee:

Jewel tones

Jewel tones represent their real-life counterparts with deep, saturated shades. Reds, blues, greens, oranges, and purples are all on the table as long as they’re intense and dark. Designs that feature jewel tones usually express sophistication, drama, or wealth.

A jewel tone palette can feature different shades of the same color, like in this purple example.

Image courtesy of Color Hunt

Or, you can go for the whole jewelry box with a mix of different hues like this palette.

In this landing page by Propcall, you’ll see how combining a jewel tone with black makes a page feel sophisticated—perfect for an industry like high-end property management.

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