If you navigate near or far in the world of advertising, you must have heard of Joe la Pompe . An emblematic figure in the industry, he did not wait for the arrival of social networks to generate conversations and create virality. Feared and respected by his peers, Joe la Pompe has been denouncing advertising copies since 1999. Nothing is invented, everything is recycled, and some designers have understood this! All media are screened (videos, print, display) and the spirit of the copy is summed up in a short sentence that hits the mark.
Great art, and one of the most recognized blogs in the world in the sector. But Joe la Pompe does not just publish his findings on his site. He also releases books, like New? , which has been available for several years. His latest book is entitled ” 100 visual ideas, 1000 great ads ” and highlights 100 recurring themes in the world of advertising. A beautiful tribute to the genre and a source of inspiration for everyone, creative or not.
Far in the World of Advertising
Christmas is coming, here’s a gift idea that smells good (darling if you read me)! To celebrate the release of this book, Joe gave us an interview. Many thanks to him for his refreshing point of view. Your latest book comes out a (very small) bit from your usual editorial line, it’s as much a tribute to advertising as a denunciation of copying. Can you tell us more about this book? It is no longer Turkey WhatsApp Number at all a denunciation of copying, but rather a work which, by its content, makes it possible to strengthen its advertising culture and to avoid redoing ideas already seen without doing it on purpose. .
In short, in other words, the best way not to end up on my blog is to buy (and above all read well) my new book. I voluntarily refused to do a sequel to my first book because I hate repetition and I wanted to innovate.
I Prove That We Can Exploit Images
Thanks to this book, I am making a positive contribution. I prove that we can exploit images / symbols / characters in 1000 different ways without necessarily repeating or pumping.
When you started at the end of the 90s, you experienced the arrival of the participative and the collaborative. Is it easier today to spot duplicates? What proportion of information comes to you from readers? Indeed, the more my site was known, the more I had spontaneous external contributions. At first I had to do everything on my own, and in addition we couldn’t find anything on the net. I had to buy books and scan them.