I invite you to read this report on advertising spending by industry (English) . While that may seem like a small percentage, it all adds up. Some industries, like retail, spend considerably more on ads. Up to 3%, which is more reasonable. However, attracting organic traffic through SEO is very cheap. You have to pay to develop and promote the content, but that’s not as expensive as pay per click. When you compare the conversion rate between searchers coming to your site through organic search and those coming through paid ads , the results are clear. Organic search converts at almost 15%, while paid search converts at less than 2%. Invest your time and, if necessary, money in growing your organic traffic . It may take longer, but the results last longer and lead to more conversions.
Leverage existing traffic on your website When people visit your website, you don’t want them to look and leave. Instead, you want to make a lasting impression and encourage them to return. Learning how to optimize your website for Bulgaria Phone Number conversions requires understanding the user experience. Find out how visitors navigate your site, whether they scroll down the page, and how often they click on your calls to action (CTAs). If someone signs up for your email list, you can contact them at a later date with offers, incentives, and more relevant content. It can also encourage visitors to follow you on social media, visit your product pages, and read your blog posts.
Make Your Website
Leveraging existing traffic helps improve your conversion rate because a higher percentage of your organic traffic will convert. You know what offer your audience will respond to and how you should present it in an attractive way. Force your website to work harder Anyone can build a website, even a beautiful website, but far fewer can build a website that reliably converts. After all, the average conversion rate across all industries is less than 2.5% . You want your audience to convert at much higher rates. To do this, you must study your audience closely and give them what they need and expect. If you’ve done the research and applied the data to your site, you can expect an increase in conversion rates.
People who visit your site quickly find what they need and appreciate that your brand provides it to them. This results in brand loyalty. However, SEO always comes first. Without traffic, you can’t have conversions. Create a site with valuable, sticky content and plenty of opportunities for visitors to convert. Give your audience what they want and expect Imagine this scenario. You have an e-commerce site that sells shoes. A customer needs a new pair of running shoes and does a Google search for the best running shoes . You’ve written a long and detailed blog on choosing running shoes.
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including brand recommendations and information for different types of runners. The visitor reads the article. At the end, you have an option that offers a free size chart and fits for runners. All the visitor has to do is sign up for your email list to get this helpful table. How to optimize your website for SEO example CTA shoe fit chart Send the table immediately to the visitor. A few days later, send a coupon code for your online store along with images of running shoes. The customer realizes that he has what meets his needs and the discount encourages an immediate sale. As you can see, SEO and conversion rate optimization work hand in hand.