Organize Your Data

Learning from experiences with clients is of great value to realize where the interest of your niche audience is. Five years ago, with the help of a couple of ad agency consultants, a client came up with the idea of ​​launching a digital platform to make data easier to access. They decided that all they needed to do was establish a digital library that could answer all the questions their existing customers might have. His approach and goal was to let the data speak for itself . Interestingly, this approach did not work. Content of this Blog… Learning about the interest of your audience What has happened to the interest of your audience? Content generation for 2022 Creating beliefs is about understanding intent Organize.

your data Develop next logical step to nurture interest Connect the experiences and cultivate the interest of your audience It’s the content, not the data, that piques the interest of your audience Learning about the interest of your audience Facts almost never speak for themselves (because they require context). And they hardly Pakistan Phone Number ever prevail as the winning side in an argument. Think about the last time you presented a set of facts that you thought would give weight to your argument. Won? Probably not. Presenting facts doesn’t help correct a false belief, and it usually makes your opponents stick to their beliefs. In fact, one group of researchers studied this so-called “backfire” and found that correcting someone.

What Are the Costs

“actually increases misperceptions among the group in question.” This sounds paradoxical, but it is a real effect. The backfire effect indicates that correcting an individual with facts increases the false perception of the group in question. University of Michigan study In a world of Big Data, the so-called “Deep Fake”, there are more convincing “facts” than ever. The most recent sample is the continuous rhetoric of the defeated former president of the United States of America. The question is: does anyone care what we have to say? What has happened to the interest of your audience? A few years ago, Wharton researchers showed people various algorithms. Most of the people in the study found them interesting and valuable, until an algorithm made a mistake.

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Once people saw the bug occur, they were “very, very unlikely to use it and they didn’t like it anymore.” Study participants seemed to judge algorithms more harshly than people. But if these people had information about the algorithm or were allowed to adjust the forecasts, not only did they like the algorithms better, they didn’t lose as much confidence when an error occurred. These findings bode well for preserving the role of human engagement in an increasingly automated world. But it also says a lot in terms of how sensitive beliefs and trust are and their impact on the reputation of the source . Content generation for 2022 Considering this.

The Interest of Your Audience

The question for content generation in 2022 is not about how to present “just the facts”. The question is how to get people interested in any of the facts. And this is not just a marketing issue. It is a fundamental communication issue that you must consider in your content strategy . Increasingly, facts are a commodity. They are easy to get, so we do not value them. And because we don’t value them, they can be attacked with… well… “Alternative Facts”. This is worrying because on many occasions we do not question the facts. Facts today are easy to obtain so we no longer value them. Going back to my client’s reference in the dental health sector, companies have to give people something.

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