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Although every manual can (and should) have Its own section Questions, Answers, but each style guide should contain a series of basic elements, which we will detail below. What should a corporate identity manual include ? 1. Brand definition and its philosophy Most corporate identity manuals are present in theory It starts with the brand they deal with and their main values South Africa Phone Number List. In a few paragraphs you have to explain what your business is and what its philosophy is. 2. Logo Logo is Questions, Answers the heart of the corporate identity manual. Starting with the logo, defines the brand In the section dedicated to the logo, you must create the different sections in turn: Logo. Your manual must contain the logo created, as well as a brief description of it and the relationship it represents.

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Construction of the logo. In this subsection, you must represent the logo on the grid and detail its proportions and dimensions. The purpose of all this is to make the logo always look the same, whether it increases or decreases in size. Minimum logo copy size color. We Information be extract for all colors use in the logo, both primary and secondary. Usually, the colors in this subsection are accompanied by their information: Pantone, which has the same version in RGB, CMYK, and the web. Black and white version of the logo . Colored version. How the logo changes in color depending on the background on which it is place or the specific application it is base on. The logo is not allowe. Defines a list of uses are not allow for the logo (disproportionate, not color, etc.) is very important.

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A very important part is the part that defines the company font. That is, those typographic fonts and their variants (stationery, etc.) used in the logo. Each print series must be represented, defining the dimensions that will be used: whether on the web, in stationery, in other applications, etc. It’s also fun to capture font color and the use of bold or italics. The more detailed the information at this time, the easier its subsequent application. 4. Stationery Style guides must reflect everything related to images of company business cards, folders, paper of different sizes, envelopes, invoices, etc. All stationery parts had to have a homogenous style, going the same way, although perhaps most importantly was the creativity applied from the logo.

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