Among the ideas of El Corte Ingles was the redesign of its logistics and distribution network Bosnia and Herzegovina Email List, with changes such as the restructuring of those points of sale that give recurring losses. And it is that many of these centers were created during the “boom” of the economy, and even some of them when the crisis began to be noticed between 2008 and 2009. A decade later, the company has managed to get these centers to cover their expenses as they obtain positive EBITDA. However, once corporate costs, amortization and deterioration of merchandise are added, the red numbers jump. El Corte Ingles has 2,000 stores in Spain , carefully distributed so that more than 80% of Spaniards have an establishment of the company less than 40 minutes by car, in addition to multiple logistics centers throughout the territory.
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Therefore, with the capillarity that this produces, and its well-worked logistics network , the brand could exponentially multiply its distribution capacity . Due to the health emergency and the commercial closure during the state of alarm, El Corte Ingles limited its activity during confinement to sales in its supermarkets and essential areas. Their marketplace experienced strong demand during those months, and it was then that they realized their logistics capabilities were underutilized. New logistics strategy of El Corte Ingles for sellers The idea behind this movement is that El Corte Ingles takes the reins and offers brands that agree to sell from its marketplace, a complete logistics system . In other words, it would be in charge of the entire process, from the showcase where the products are displayed, to the storage service, management, delivery of the same and customer service.
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We have strategically located stores, which we use as warehouses for deliveries, and which allow us to reach customers faster than our competitors,” the company said in a prospectus for a 2020 bond issue. In this document, El Corte Ingles highlighted how its logistics platform used to work at 50% of its capacity. ” We want to extend our offer to third-party brands by leveraging distribution and end-to-end capabilities to help brands be more efficient,” they added. In addition, he gave Nike and Pepe Jeans as an example for using this service to take advantage of their capabilities and reduce costs. This proposal may remind us of Amazon’s FBA . A system that allows any person or brand to sell their items on Amazon.