Last May, Yahoo! bought Tumblr for $1.1 billion. But the blogging platform, created in 2007 by David Karp, did not wait for Marissa Mayer to become popular. Tumblr has many advantages: no technical knowledge is required to launch a blog, several types of posts are available (text, photo, link, article, etc.), and everything is done to accelerate the virality of content. And the numbers are there: here are the main statistics you need to know about Tumblr. Activity statistics: there are no less than 111.7 million blogs on the platform. These blogs represent 51.7 billion publications.
Tumblr Is a Visual Platform
The publication rate is enormous: every day, 75.8 million new Tumblr posts are added to the service. Platform traffic: Tumblr receives 185.6 million unique monthly visitors, nearly 20% of them via mobile. 34% of visitors come from the United States. 13 billion pages are viewed each The Bahamas B2B List month on the platform. Users: who are they, what are their networks? 6% of Internet users have a Tumblr. Two-thirds are under 35. The users are mainly female users: 54% of the members are women. Tumblr Addicts: 1% of visitors generate 36% of page views on the service. It is enormous ! 62% of members are less loyal and account for 16% of page views. Tumblr is a visual platform: 50% of posts are photos. Users devote 32 minutes to it per month, dispatched over 4.8 days on average. More Tumblr numbers in an infographic, by Wishpond.
Another Study Further Supports
This anecdote will speak to many of you. Take a site that is growing in popularity, with growing traffic and growing Twitter followers. As soon as an article is published, it is retweeted and shared en masse on Twitter from the very first seconds. However, this one is more than 5000 characters. How is it possible ? Are they all NSA bots? Isn’t the world a mental projection that an AI submits to our eyes? So many questions for a very simple answer: people don’t read the entire articles on the web. A headline is often enough for users wanting the immense prestige that comes with forward-thinking news story sharing. This well-known trend was quantified last November by HubSpot, which analyzed the click-through rate on retweeted articles. The results were unsurprising: articles often have more retweets than clicks, which proves that many people share articles without reading them.