Study: the Reputation of Content Plays a Major Role in Its Attractiveness

Survey Monkey , specialist in online surveys, has just looked. At the attractiveness of content on the various social networks according to their number of likes, retweets or prior +1. And the results confirm a certain logic: the popularity of content on Facebook, Twitter and Google+ has a profound impact on the number of readings. This study is all the more interesting in that it only concerns text which, by nature, has less virality than photos and videos.  The first article already had 451 likes and the second only 11. Unsurprisingly, the article that has the most likes is also the one that is most attractive to respondents.

The Impact of Facebook Likes

 

The number of likes therefore has an obvious impact on the virality of the content. The impact of Tweets If the conclusions seem fairly obvious about the attractiveness of content on Facebook, they are Algeria WhatsApp Number List similar on Twitter. Without taking into account the source of the tweet, users are more inclined to read an article retweeted 697 times rather than 9 times (the 2 examples of the study). Although this conclusion may seem logical, it again confirms the mechanisms that lead us to click and read text. The impact of +1 on Google Plus Again, the results are irrevocable. The more the content gets +1, the more likely it will be to be attractive and open to the user.

The Impact of Tweets

Algeria WhatsApp Number List
Algeria WhatsApp Number List

 

But these results also show the importance of “reputation” around content. And it is precisely this reputation validated by likes, +1 or RT that pushes us to click. Survey Monkey even went a step further by disguising Bing and Google search results. They passed off the results of the first for those of the second and vice versa. And in any case, the big winner is Google, even when we present users with results from Bing. The conclusions to be drawn from this study are that the reputation of a content is essential in its reception by the Internet user. And with web 2.0, it is the other users who give credibility and encourage them to open text. This study is conducted on press articles but it would undoubtedly have the same results about photos or videos.

Leave a comment

Your email address will not be published.