CEO of the company and Andrés Barreto (COO). You will be able to access Focus, through The Idea Ivoox or Spotify . First Focus program For the first episode of Focus , they invited Rubén Bastón. Director of Marketing4eCommerce, to talk about Soloimprenta’s journey as a company and his journey. In this broadcast, they exceptionally allow Rubén Bastón to interview them. To tell the story of their company from its beginnings. Going through the challenges they have have to face over the years. And ending with the current position of the company in the sector and how the idea. Adding a podcast to its marketing strategy came about. We leave you the program, below, in case it is of your interest. Upcoming programs As we said, every fortnight you will have a new Focus program, the Soloimprenta podcast.
How to generate income with their content
Each one will have a special guest who will talk about their company, success stories and experiences. Looking to inspire the rest of the community with their respective businesses. The next Focus program will star Silvano Medehue Niue Email List, Project Manager & Digital PR. Founder of Restauraniza . The next guest will be Bernat Ananos , co-founder of Heura Foods . In recent years, podcasts have had a great boost, positioning themselves as one of the preferred content formats by Internet users , and their success has been such that surely you do not know anyone who does not listen to at least one of them, however, no all podcasters know how to generate income through their content. That is why Mumbler has carried out its 1st Monetization Study of Podcasts in Spanish, carried out among a sample of 137 podcasters between November 1 and December 15, 2021.
Frequency of publication and listening
Frequency of publication and listening Although this is one of the pioneering content formats on the network, the study has found that the majority of current podcasts in Spanish are between 1 and 3 years old , followed by the so-called “Covid podcasts”. » that have arisen in the last year, which in turn are divided into less than 6 months of life, and between 6 months and 1 year. There are some podcasts in Spanish that already have a long history, between 3 and 8 years, and 2.9% have been in the ecosystem for more than 8 years. Most of the podcasts analyzed are related to the business and technology areas, followed by sports. Of all of them, the highest publication frequency is weekly, with some exceptions, in which podcasters publish twice a week.