E-ticket market survey: [Edenred Yi Rui Wisdom] directly hit the user’s pain point

In recent years, with the impact of the new crown epidemic, the types of work have become more flexible and diversified. Under the social consensus of reducing social contact, the industrial pattern and life style of daily consumption have also changed silently, and the booming development has brought new Digital technology for consumer experience, and a series of waves of virtual and real integration since the rise of “e-tickets”. The era of e-tickets is coming: one machine in hand, endless convenience Edenred Yi Rui wisdom_01 This survey is provided by Edenred in partnership with Chuangshi. Market research consultancy Chuangshiji conducted a market survey in April this year.

It distributed online questionnaires to

people aged 20 to 50 who had used e-tickets. A total of 800 valid samples were collected. According  to the survey results, 84.1% of all respondents have Panama Phone Number used both electronic and paper coupons, but the most commonly used coupons in the past year are electronic coupons, accounting for 62.6%; this year The “2021 Mobile Payment Consumer Survey” released by the Information Policy Council in January also showed the same trend. During the epidemic, the four major payment methods, except for cash, all increased.

Compared with last year, the growth

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rates were nearly 60% for mobile payment, 34% for physical cards and 28% for electronic tickets. Edenred Yi Rui wisdom_02 This survey is provided by Edenred in partnership with Chuangshi. On the other hand, in recent years, major e-commerce platforms, supermarket retailers and catering brands have also begun to develop their own membership APP systems to integrate consumption, information, welfare and other functions, and electronic coupons have gradually replaced physical commodity coupons and redemption.

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