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Friendly URLs. They are one of the most basic elements of SEO. However, they are vitally important for driving traffic and conversions . Whether you’re building a new site or have an existing website, having an SEO-friendly and friendly URL structure helps search engines make sense of each page. Content of this Blog… Why do you need friendly URLs? What you must not do Create complicated URLs Ignore canonical tag Have multiple home page URLs Use of empty words or stop words Have thousands of friendly URL redirects Exaggerate the use of keywords What IF to do with friendly URLs Accurately renders the page Use of keywords Keep URLs short Use HTTPS.

instead of HTTP Creating a robots.txt file Conclusion on friendly URLs Why do you need friendly URLs? When search engines crawl a website, they look at its URL structure to see if it’s confusing or not. If it’s difficult for search engines to understand the URL structure of your website, certain pages may not be indexed. Ideally, you Japan Phone Number want to create an SEO-friendly URL structure before you develop a website, but it can also be done afterwards. The reason you want to create it beforehand is because changes can be difficult to implement after a site is live. Keeping your URL structure in mind at the pre-development stage will save you time and hassle. From an SEO perspective, there are several do’s and don’ts to consider when creating an SEO-friendly URL structure.

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In certain situations, some of these rules may not apply, but in general, you should consider all of these aspects of a URL. What you must not do Create complicated URLs Often, you’ll see URLs that don’t make any sense. Looking at the URL, you won’t be able to describe what the page is talking about. This makes it harder for search engines to figure out what your page is about. IMDb, the movie database, is a good example of how not to structure Your URLs: This friendly URL is much clearer and even if you haven’t heard of the Ip Man movie, you can guess it’s the title of a movie or TV show just by looking at the URL. Ignore canonical tag E-commerce companies see this problem a lot. They will accidentally create numerous URLs for the same content without realizing it.

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This is often a result of the sorting options used in online stores. When this situation occurs, you must configure the canonical URL to specify which URL is preferred. A canonical URL is the URL of the best representative page from a group of duplicate pages, according to Google. For example, if you have two URLs for the same page. For example: eress=1234 and Google chooses one as canonical. Here it is better to choose the second one that is a friendly URL in your SEO. Have multiple home page URLs Many web developers don’t realize that it’s better to consolidate home page URLs and drive users to a single URL. You can do this by using a 301 redirect to redirect users to your preferred homepage URL.

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The most common ways a website will have multiple URLs for a home page are: This is especially the case with portals that include page builders like wix. Use of empty words or stop words While it shouldn’t be a priority to exclude all stopwords from URLs, it’s not always necessary to include stopwords in a URL. Even if the main keyword you want to optimize for includes stop words, you don’t need to include them in the URL because search engines don’t take these words into account. The most common SEO stopwords are pronouns, articles, prepositions, and conjunctions. This doesn’t mean that you should never use stop words in a URL, just that you shouldn’t use stop words in all URLs. There are situations where keeping stop words in a URL is useful for readability.

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