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Videos as ecommerce marketing Increasingly, consumers want video content from the brands they are considering buying from. According to HubSpot research, 90% of consumers say that video helps their purchase decisions. Adding the word “video” to the subject line of an email increases open rates by 19%. There are many ways to use videos in your content. For example, you can create how-to videos, product demos, or animations. Also, you can easily reuse the video on a wide variety of platforms. For example, you can use the video transcript to create a blog post or social media posts, or use the audio to create a podcast episode. Learn more about how to use video in eCommerce marketing .

Customer Recommendations Today, customers are looking for social proof of the brands they buy from. It’s not enough for you to tell them how good your products are; they want to hear it from your customers. That’s why customer testimonials should be a key part of your content marketing strategy. You can create a separate Ivory Coast Phone Number landing page that is dedicated solely to positive customer stories. From time to time, you can include extensive product case studies on your blog and link to your product pages. E-commerce email marketing Email plays an important role in any marketing strategy. An automated email campaign is one of the best ways to continue building a relationship with your audience and encourage people to buy your products.

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You must take a strategic and thoughtful approach to email marketing. A good way to start is by creating a weekly newsletter for your subscribers. A newsletter is a great way to build rapport, share useful content, and notify your subscribers about current promotions for your products. Social Media Ecommerce Marketing According to Statista, 30% of consumers between the ages of 18 and 34 have made a purchase through social networks. Social Media Ecommerce Marketing This shows that social networks are not only a place to share content, but also a way to convert followers into customers. You can learn more about digital social media marketing here .

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These are the top social media platforms for eCommerce marketing. Facebook as eCommerce Marketing It is very likely that your ideal clients are on Facebook. With over 2.4 billion monthly active users, this platform reaches a wide range of demographics. When you set up your Facebook Business Page, you can create a Shop tab that displays at the top of your Facebook Page. From there, you can list a variety of products and make it easy for followers to buy directly through Facebook. In addition, your Facebook business page will provide you with a wealth of information about your visitors and your most popular products. Facebook is a platform that also lends itself well to posting videos as part of your social media e-commerce marketing strategy .

Your Ecommerce Marketing Strategy Today

Instagram as eCommerce Marketing Instagram is owned by Facebook and provides a huge opportunity for e-commerce businesses. Instagram is a very visual social media platform. So if you have a knack for taking beautiful photos.  It might the right strategy for you. When you create a shoppable Instagram post, you can tag all the products in the image (you need to have 10K followers in order to have images with links). When your followers click on a product in the image, they will be redirected to purchase on the platform. Important: In order to sell directly on Instagram. Your eCommerce site must be approved by Instagram and comply with its policies . Pinterest as ecommerce marketing Pinterest is another image-based platform and is a great option for e-commerce brands.

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