Workshop: Blogosphere and Blogger Relationship

Despite the unfortunate habit of some people of regularly declaring the death of blogs, they are still just as active. They have simply, for some, become more professional in their editorial approach. The arrival of social media has only strengthened the reach of some and facilitated their relationship with brands. Blogger relationships are not new. For many years, brands have tried to take advantage of the traffic of these to convey messages. And present their products.

The approaches have not always been very effective, for many reasons. In the event that, appearance of freeloaders which monopolize the evenings and discredit the concept. Identification of relevant bloggers not always effective. Operations which do not adapt to the specificities of the blog… Things are improving however, even if the sending of impersonal press releases to the channel remains bet for some.

Despite the Unfortunate Habit

 

Will be discussed, among other things, an inventory of the blogosphere, the issues or good practices. Registration is free, you can register on the Acti blog , within the limit of 90 places available. Edit: the event has passed, but if you want to relive the event, you can do so thanks to the video Canada WhatsApp Number of the meeting and the presentation support. Here they are. Despite the unfortunate habit of some people of regularly declaring the death of blogs, they are still just as active.

They have simply, for some, become more professional in their editorial approach. in the first place, The arrival of social media has only strengthened the reach of some and facilitated their relationship with brands. Blogger relationships are not new. For many years, brands have tried to take advantage of the traffic of these to convey messages and present their products.

Appearance of Freeloaders

Canada WhatsApp Number
Canada WhatsApp Number

 

The approaches have not always been very effective, for many reasons: appearance of freeloaders which monopolize the evenings and discredit the concept, identification of relevant bloggers not always effective, operations which do not adapt to the specificities of the blog… Things are improving however, even if the sending of impersonal press releases to the channel remains bet for some. Acti, a digital agency, is organizing a workshop on blogger relations on April 4th.

4 bloggers will be present for the occasion: Capucine Piot , Julie Adore , Christophe Ramel and myself. Will be discussed, among other things, an inventory of the blogosphere, the issues or good practices. Registration is free, you can register on the Acti blog , within the limit of 90 places available. Edit: the event has passed, but if you want to relive the event, you can do so thanks to the video of the meeting and the presentation support. Here they are.

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