This is due to the fact that first-hand monitoring tools and internal. You have controls were also suffering the ravages of the fall. As a result of this, the company has stated that it plans. To launch a new version of its Service Health Dashboard. Its page that reports the status of the service, with the intention of facilitating the tracking of future problems. In addition to offering customers a means to receive more timely updates on the status of the service. It is no secret that every day more investment in mobile. Advertising is being focus on social platforms that offer high qualification. Segmentation of their users and that are the perfect environment for agencies and advertisers to self-manage their campaigns.
its attribution You have system
The data speaks for itself, transparent advertising, without incentives Canada Email Address List and in which the final costs seem to be very profitable for the advertiser, make this type of social format the channel that cannot be missing in any mobile media planning. But since all that glitters is not gold, today we take full advantage of Facebook App Installs. The fashionable format whose true profitability nobody knows. Facebook, your attribution system is not cool I don’t know if you know, but around 30% of installations reported on Facebook are post-view installations . In other words, Facebook will attribute all the downloads of the app on devices that have been impacte by an ad on this platform, despite the fact that the last click was execute from any other channel.
Facebook, your attribution system is not cool
This wouldn’t be so surprising if it weren’t for the fact that Facebook promotes an abusive policy in which results are measure mainly based on a CPI environment in which they have everything to win. They own their inventory so they can release prints at a brutal rate and volume. It is enough that as many users as possible are impacted, consciously or unconsciously, so that they can take advantage of any organic installation or other channel that promotes the app . It’s not that this is the panacea or the discovery of the year but I’m still surprised how few people are aware of this attribution system and in general, how little information you can find about it. So why include Facebook App Installs in your mobile planning? Well, there are plenty of reasons.